OTTAWA -- The Bank of Canada kept its key interest rate on hold Wednesday to position the country as an exception among advanced economies that have already started responding to a fading global economy.

They warn, however, that Canada isn't immune to the negative effects of slowing global growth.

Governing council is mindful that the resilience of Canada's economy will be increasingly tested as trade conflicts and uncertainty persist," the central bank said in a statement.

"In considering the appropriate path for monetary policy, the bank will be monitoring the extent to which the global slowdown spreads beyond manufacturing and investment."

Media prices are falling, so advertising becomes more profitable. The combination of low prices on media and weak competition gives companies the opportunity to cheaply grab market share.

The ability to manage money competently is especially valuable quality in the conditions of financial crisis, when the purchasing power of the population is shrinking, inflation is rising, and currency exchange rates are completely unpredictable.